Before you embark on any form of Digital Marketing the first thing you need to do is conduct a Digital Audit. Without one you will not know where you currently are or where you need to go.
In brief it is an exercise firstly looking inwards at your business as it currently stands on the Internet, and then outwards at your competition.
It typically will be made up of six areas:
- Current Website Functionality & Effectiveness of Communication
- Search Engine Optimisation
- Pay Per Click Advertising
- Social Media Strategy & Implementation / Content Marketing
- Mobile Strategy
- Email Marketing