Denis McCaul – CV – Resume

Website Developer & Internet MarketerDenis McCaul

Graduate of three Third Level Digital Marketing courses.

2011/12 – DCU – Post Graduate Certificate in Digital Marketing
2012/13 – DKIT – Cert in Web Content development
2013      – DSA – Web Activate – (Website Design & Development)

LinkedIn Profile for Denis McCaul

Contact Details for Denis McCaul


  • 2014 – Launching Web Design & Development Company in Dublin


I am a highly organised, analytical, disciplined and strategic planning professional.


Market Analysis, Analytics, Reporting, Research, Strategy, Sales Planning, Product Management, Product Development, Search Engine Marketing, SEM, Search Engine Optimisation, SEO, Search Engine Advertising, SEA, Social Media, eCommerce, Website Design & Development, WordPress, Weebly, Photoshop, Dreamweaver.


Work Experience

Account Manager – Reseller Channel

Eircom Eircom Logo

Telecommunications industry

March 2005August 2011 (6 years 6 months) Dublin

– Account managed and developed top 20 PABX re-sellers
– Implemented reseller procedures
– Communicated product listing, sales aides, pricing, promotions and marketing
– Trained re-seller staff across a range of Eircom services
– Integrated Eircom Net reseller channel
– Produced sales reports/analysis
– Communicated performance to re-sellers/management
– Acted as Eircom spokesperson at channel events, seminars and sales presentations

Internal Systems Manager Logo

Fitness Industry

January 2009 – June 2011 (2years 6 months)

Weekends – Voluntary

– Planned and achieved expansion from 1 site to 10
– Designed Logo, Website, Colours, Uniforms, Posters
– Wrote operating guidelines for administrators and trainers
– Trained all office, administrator and instructor staff
– Using Excel implemented all database customer management
– Designed admin spreadsheets for fees, attendance, roster, mailing list, accounts
– Prepared Pricing & monthly book keeping and managerial financial reports


Account Manager – Business Markets

Eircom Eircom Logo

Telecommunications industry

November 2003February 2005 (1 year 4 months) Dublin

– Account managed 50 SME/Corporate accounts. Increased revenue from €1.7 to €2.3m.
– Increased new product sales by 190% and equalizer (win back v Loss) by 122%.
– Awarded Eircom National Account manager of the year 2004.
– Project managed largest ever IPVPN global network contract. Value €2m.
– Developed new work practices to track orders, sales, revenue growth and target analysis.
– Designed new customer report model in conjunction with Sales Support.
– Delivered higher quality account information and data.

Business Development Manager – Business Markets

Eircom Eircom Logo

Telecommunications industry

June 2001October 2003 (2 years 5 months) Dublin

– Developed / Project Managed for Dealer Channel Voice Win back + Router removal program.
– Encompassed 264 customers and 364 sites. Yielded €987k within 16 months.
– Created, maintained and updated appropriate development plans for customers.
– Designed and implemented Business Development Management Sales blueprint.
– Generated sales aides, procedures, checklists, customer accounts + agenda record books.
– Recruited and employed agents to conduct router removals on behalf of Eircom.
– Exceeded acquisition traffic revenue targets.

Retail Leaseholder

Mace Group Mace Logo

Retail Industry

June 2000May 2001 (1 year) Cork

– Managed retail operations. Increased turnover from €100k to €400k p.a.
– Refurbished store, introduced epos/scanning systems and introduced new deli counter.
– Managed cost analysis and budgets. Led a team of 15 staff.

Retail Industry

June 1998May 2000 (2 years) Dublin – Retail Industry

– Developed Costcutter and Swift Stores brands. Achieved budget sales 1999 and 2000
– Supported growth of group store numbers from 6 to 24
– Completed branding of 16 stores.
– Developed relationships with group members and internal departments.
– Fulfilled role of retail consultant for 18 stores in Cavan/Wexford regions.

Sales Representative

Masterfoods Mars Logo

Food Production industry

October 1996May 1998 (1 year 8 months) Dublin

– Achievement of all Sales/Volume Targets
– Liasing with the Sales, Marketing and Planning Departments
– Responsible for products across confectionery, food and pet care categories
– Increased distribution of brand leaders
– Mars, Twix, Snickers, Uncle Ben’s, Dolmio, Pedigree Chum, Whiskas
– Servicing 50 accounts and a sales territory of South Leinster
– Dublin, Kildare, Laois, Offaly, North Kilkenny and West Wicklow
– Increased knowledge of the Irish consumer market and food industry

Trainee Manager

Musgraves – SuperValu SuperValu Logo

Retail industry

February 1995September 1996 (1 year 8 months) Cork

– Management placement in SuperValu Hollyhill Cork and Greystones Wicklow
– Management responsibility for over 35 staff
– Gained a working knowledge of all supermarket departments
– Proven retail management skills gained in the food sector
– Developed interpersonal and communication skills with customers, staff and management
– Accurate interpretation of sales data through computerised stock control
– Sales promotions, purchasing, stock control and handheld ordering

Hire + Sales Assistant

Black Tie Black Tie Logo

Hire + Retail Industry

August 1994January 1995 (6 months) Cork

– Developed my customer care and sales skills
– Dealing with routine clerical systems
– Stock management systems
– Working to deadlines

August 1991July 1994 (3 years) Cork

Worked in our family hardware & furniture business
– Retail and Customer care
– Stocktaking & Merchandising
– Accounts, mark up, margin, pricing & profit



Dublin City University DCU Business School

Post Graduate Certificate in Digital Marketing


Grade Achieved: Credit – NFQ Level 9 – 30 Credits

During the course I took the following 6 Digital Marketing Modules

  1. Digital Communications
  2. Digital Marketing Management
  3. Understanding The Digital Consumer
  4. Mechanics of Digital Campaign Management
  5. Digital Marketing Insights & Foresights
  6. Applied Digital Marketing

During the DCU course I worked on the following Digital Marketing Projects

  1. – Press release for Social Media conference + Online Dissemination
  2. – Digital Marketing Agency Presentation on Client reputation defence
  3. – Twitter account campaign to promote Online Tv Channel
  4. – Report using Primary & Secondary research on differences in Online / Offline TV Viewers
  5. – Digital Marketing Plan for Online Directory / Booking start up client
  6. – SEO Report for a new eCommerce online retail store
  7. – CMC Online Community – Reflective Diary, 8 weeks on involvement / engagement with an Online Community / Forum
  8. – Website User Design & Experience Report
  9. – Digital Marketing Plan for Aviation software supplier
  10. – Google Adwords Campaign for Aviation Software Supplier – GOMCHA 2012 – Global top 10% result in Google competition
  11. – Reflective Journal – SEO, Digital Analytics, Blogging, Social Media, Online Advertising, Web Design & Usability, Digital Marketing & Planning
  12. – Digital Mechanics Portfolio – Google Analytics, WordPress, Linkedin, YouTube, Twitter, Klout + Peer Index, Hootsuite, Google Adwords, SEO Reporting using SeoMoz, Open Site Explorer, Google Keyword Research Tool, Sitemaps

St. Brendans College, Killarney, Co. Kerry St. Brendans College Killarney

Leaving Certificate – Business Organisation, Mathematics, Physics, Geography, History, English, Irish,


I attended St. Brendans College Boarding School Killarney, for two years to the completion of my Leaving certificate. In the 7 subjects which I took I achieved 1 x A, 2 x B, 2 x C, 2 x D.

Activities and Societies: St. Brendans Gaa, School Bank Manager

Millstreet Community School, Co. Cork Millstreet Community School

Intermediate Certificate, Commerce, Mathematics, Science, Technical Drawing, Geography, History, English, Irish, French


In the 9 subjects I took for my Intermediate Certificate I achieved 4 x B and 5 x C grades.

Activities and Societies: Gaa teams

Additional Information

Social Media, Websites for business, Online video, eLearning, Digital Marketing, Fitness, Athletics, Cycling, Horse Riding, Golf, Gaa, Rugby, Sport.
Contact Denis for:
  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals